One of the blogs or websites that I follow and subscribe to is Tom Fisburne’s. His comic strips and cartoons depict the designers, the market and the marketer. The best part I guess is how he depicts certain scenarios of real life into a funny and hilarious one through cartoons. What he says is so true and yet, I smile secretly or laugh silently in my place. Sharing to you his latest post and some quotes from him:
“A bigger logo won’t fix a small brand. It won’t make a brand more remarkable. There is no direct correlation between the size of a logo and the effectiveness of an ad. But, in the qualitative world of creative review, it’s a tangible, quantitative response. So, marketers give this feedback a lot, even if it’s superficial and even if it detracts from the strength of the creative execution.
The deeper issue is usually that the ad doesn’t link closely enough to the brand, but the debate often devolves into a tug-o-war on logo size.”
More of the article, click here.
Oh! There’s another comic strip that he mentions also in the article. I remember this one before Ü
Please check out his website. Subscribe too or send him an email.
A short thank you letter to Tom Fishburne which I’ll email it to him too.
Dear Mr. Fishburne,
Thank you for sharing your thoughts and learning in your field through comics. It really enlightens and admittedly entertains me Ü Never failed to make me smile (even just in my head). I guess because I can relate to them 😉 Specially the latest one that I shared in my blog :p
More power to you, Sir. Hoping to read more cartoons from you Ü