It’s Friday. Everyone’s out and about, having dinner, celebrating, meeting friends and/or getting drunk tonight, but not me. I decided to stay home (cue: capital L appearing on my forehead) and got too lazy to go down and grab a bite (to think my location has a whole stretch of cafés and restaurants to choose from). So I scavenged in my cupboard (and my neighbor’s fridge as well) for whatever I can “create” tonight.
And what’s in almost every grocery to-buy list, should be on stock and could be considered if not no. 2 or no. 3 in Filipinos staple food after rice: PANCIT CANTON.
There’s a bunch of brands out there but I’d say Lucky Me could have been the first and made the “instants” industry boom here. After more than a decade, starting from their original flavor (the yellow-colored package) they now have (counting fingers) 5 flavors. And just recently, I found out (and finally got time to take a photo of it, because I am to devour my last “copy” of it) that Lucky Me gave it’s pancit canton a “makeover”.
When I was in the supermarket, I almost missed buying my stack of pancit canton. I guess being a designer and a consumer at the same time I always go for visual cues. I got used to Lucky Me’s color sign when piled up on shelves. I guess I was caught surprise with the change. Good thing I still have one left in my cupboard of their old packaging for comparison. And yes, it’s my cue to do my groceries once I ran out of “instants” supply.
I haven’t encountered any TV ads yet if they’ve announced they’re new look and I hope their sales wasn’t affect. Because as a loyal consumer, I almost missed it and could probably bought some other brand for the meantime. I was in a sort of panic at that buying time. And yes (again), my grocery list comprise mostly of my “instants” supply. Mostly these variants of pancit canton. (I have lazy days moments in cooking, I live alone remember? Quick and single meal foods like these instants are my salvation!)
Basically everything is new except the logo: from the product shot, to the font used and the layout. They tried to maintain the flavors distinctive color. But for a food product, they’re brave enough to use black. Usually black is avoided as much as possible so colors and/or design won’t look dark, heavy and/or muddy. Though I missed buying the 2 other flavors (original which is yellow in the old packaging, and calamansi that would probably be brighter green), I’d see that there are recurring images in black in all of their packaging: black plate, black band as background of the flavor and that black diagonal shading for those with chili flavors.
So, what do you think of Lucky Me Pancit Canton’s new packaging?
Aside from their new look, their extra hot chili flavor has some extra kick now! It’s spicier that before. I got surprised (again) when I ate it awhile ago before I wrote this blog. Had to chug 2 full glasses of water after :p
Should I keep the old spicy & sweet flavor pancit canton or cook it later on? It could have been a month old already in my cupboard though…