Category Archives: Design

Look Who’s Had A Facelift?

A little late on my posting, but being an addict on instants last month I noticed that Lucky Me gave one of its product a new design aligning from their pansit canton series I posted almost this time last year here.

Lucky Me's new packaging for Mac n' Cheez

If only I had kept its old packaging I’d be posting a better photo of the old version. I got this photo in the net instead as reference of the old Mac n’ Cheez packaging:

The old packaging of Lucky Me's Mac n' Cheez

It’s a drastic change. I had a little bit of a hard time looking for Lucky Me’s Mac n’ Cheez in the supermarket last time because I still have in mind the color blue and that golden-yellow packaging. Still wondering why the company decided to have the packaging’s color “lighten” when they can still maintain a hint of that same blue so their consumers won’t be mislead or have a hard time looking for the product. Though I haven’t seen their other products having “facelift” but I do get the idea that they’re unifying the look of their instant noodles with the same layout: name on left and product shot on right.

I still find the white color weak for this packaging and will be drowning among all those instant noodles and competitors in the shelves. The blue color could have made the packaging “solid” or bolder and even helped the color yellow to make it look more enticing and “cheesier” since it’s a mac n’ cheese. Well, that’s just me 😉

Hmmm… let’s see who else will be having some changes in their brand and packaging design.

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Posted by on November 7, 2011 in Design, FYI (For Your Information)


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A Friendly Reminder To Clients (and to Everyone Else As Well)

Simplicity by Leonardo di VinciSimplicity is the ultimate form of sophistication – Leonardo da Vinci

It’s like saying: Anything designed (may it be a packaging, a box, a poster or a sign) has provided its purpose. Nothing more. No fuzz. No frills.


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Thought of You

I don’t have really someone like “someone” in mind (or at heart) right now but I’ve been saving this animation video from YouTube that I found from one of my friends in Facebook. It has been receiving reviews and comments until now, different interpretations, good and bad feedbacks but it’s undeniably recognizable. I can’t simply place one meaning from my own point of view because each time I watch it, it gives me a different meaning. It has that moving power I guess that will touch hopeless romantics like me.

It comes to me like a real dance… a ballet interpretations full of emotions. The animation, the movement worked well (or vice versa) with the music.

Kudos and hats off to the person (or group) who conceptualized, worked and created this animation ^_^

I liked it. No… I loved it. I hope at least you’ll like it too…


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Starbucks Mints

After a movie date of watching Legends of the Guardians: The Owls of Ga’Hoole with my favorite kids, Milan and Audrey, (by the way, you got to watch it too. I might watch it again soon) we passed by Starbucks to get Milan her request of hot coco and also to buy a drink to her mommy. I usually check out those stuff at their counter. Saw the usuals: lollipops, waffles, some CDs, Starbucks keychains and mints. When I took a second look, I found a couple of tin cans that are quite new to me.

Starbucks Mints Packaging 2010 (Peppermint)

I bought it for Php120.00. I expected it to be priced more or less that way because of the “premium” packaging. And yes, I have to admit I bought for the packaging. Mints will be mints for me. But since I’m a sucker for packaging what more for a tin can container that I can use someday for a business card container (that was what I had in mind while I’m buying it, my “what to use this for after” thoughts) I paid for it.

They are still selling their old mints and gums in those tube tin cans with the flipping top cover. I also searched over the net to look for older mint tin cans of Starbucks that I remember. Found some photos too as references.

These are the gum tin cans

Starbucks mint tin can

And for a much older packaging I remember around early 2000…

Older Starbucks gum tin can

Older Starbucks tin can for mints (sorry couldn't find any clearer photos)

Notice that the design for the gums and mint are almost the same. Until now I’m still getting confused which is the gum and which is the mints. But that’s just me. The difference is only the structure of the tin can: rectangular-squarish for the mints and the tube-like shape for the gums. Perhaps that’s one reason why Starbucks redesigned their mint packaging.

Another thought that came to me also is my old blog entry about another brand of mint: ORAL FIXATION. (Click here for that entry) I remember buying a couple of those for one of our old project of mints before for a packaging and sample study. I kept one of it’s packaging for “future” use (ok fine. It could have been my [old] business card holder thought too). To compare:

(L-R) Starbucks Mint Packaging 2010 beside Oral Fixation Mint Packaging

Compared to Oral Fixation, in the Starbuck branch that I went to, they only have 2 cans left with just one kind of mint which is peppermint. Oral Fixation has a variety of flavors although lately I haven’t seen them in possible key stores like 7-11 or gas stations where mints are usually available. I’m not quite sure if they are still available somewhere out there. Because of their premium price, I guess they have to find a location to sell where people with money will go or like me, suckers for packaging :p

Oral Fixation Antioximints: Green Tea Mints

Above is Oral Fixation “Antioximints” (Green Tea Mints) has a wax or parchment paper placed inside the sliding tin can, on top of the mints. Printed on it is a old Chinese man (old = wise) with a description about tea.

Compared to Starbucks which the mint compartment slides open sideways to the right, Oral Fixation cans’ compartments slides open at the bottom. But it doesn’t lock. Wrong grip or pull from where you keep it, it might accidentally slip off and all mints will be all over the place 😦 I think Starbucks solved it with the side opening and the secure-locking trick whether opened or closed.

Too bad I wasn’t able to take a photo of how Starbucks mints are displayed. It’s this angled black wooden sort of pigeon hole thing. I hardly noticed the mints actually not until I made that second pass on that pigeon hole like box while waiting for my change. But if you’re frequent coffee drinker and visits Starbucks that often you know what I mean.

Oh! For the taste, it’s peppermint. Strong one. Guess a mint or two of it is enough for you to remove that coffee after-taste. It’s sugar-free and used sorbitol as sugar substitute. You can read the information of that sugar substitute here.

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Posted by on October 6, 2010 in Design, Realizations


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Lucky Me! Pancit Canton’s “NEW LOOK”

It’s Friday. Everyone’s out and about, having dinner, celebrating, meeting friends and/or getting drunk tonight, but not me. I decided to stay home (cue: capital L appearing on my forehead) and got too lazy to go down and grab a bite (to think my location has a whole stretch of cafés and restaurants to choose from). So I scavenged in my cupboard (and my neighbor’s fridge as well) for whatever I can “create” tonight.

And what’s in almost every grocery to-buy list, should be on stock and could be considered if not no. 2 or no. 3 in Filipinos staple food after rice: PANCIT CANTON.

There’s a bunch of brands out there but I’d say Lucky Me could have been the first and made the “instants” industry boom here. After more than a decade, starting from their original flavor (the yellow-colored package) they now have (counting fingers) 5 flavors. And just recently, I found out (and finally got time to take a photo of it, because I am to devour my last “copy” of it) that Lucky Me gave it’s pancit canton a “makeover”.

(Top) Sweet & Spicy flavor's old packaging design (Bottom) Lucky Me's NEW Look

When I was in the supermarket, I almost missed buying my stack of pancit canton. I guess being a designer and a consumer at the same time I always go for visual cues. I got used to Lucky Me’s color sign when piled up on shelves. I guess I was caught surprise with the change. Good thing I still have one left in my cupboard of their old packaging for comparison. And yes, it’s my cue to do my groceries once I ran out of “instants” supply.

I haven’t encountered any TV ads yet if they’ve announced they’re new look and I hope their sales wasn’t affect.  Because as a loyal consumer, I almost missed it and could probably bought some other brand for the meantime. I was in a sort of panic at that buying time. And yes (again), my grocery list comprise mostly of my “instants” supply. Mostly these variants of pancit canton. (I have lazy days moments in cooking, I live alone remember? Quick and single meal foods like these instants are my salvation!)

Basically everything is new except the logo: from the product shot, to the font used and the layout. They tried to maintain the flavors distinctive color. But for a food product, they’re brave enough to use black. Usually black is avoided as much as possible so colors and/or design won’t look dark, heavy and/or muddy. Though I missed buying the 2 other flavors (original which is yellow in the old packaging, and calamansi that would probably be brighter green), I’d see that there are recurring images in black in all of their packaging: black plate, black band as background of the flavor  and that black diagonal shading for those with chili flavors.

The new look for the 3 Lucky Me flavors. 2 other flavors not in picture: original flavor (perhaps that would be on the yellow side) and calamansi flavor (on a brighter green side)

So, what do you think of Lucky Me Pancit Canton’s new packaging?


Aside from their new look, their extra hot chili flavor has some extra kick now! It’s spicier that before. I got surprised (again) when I ate it awhile ago before I wrote this blog. Had to chug 2 full glasses of water after :p

Should I keep the old spicy & sweet flavor pancit canton or cook it later on? It could have been a month old already in my cupboard though… O_o


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Wish I Thought of This One…

I saw this visual rant in Jeremy’s Blahg here and traced that it’s =xyphid who made it as posted here.

It’s another way of saying that we’re not just persons sitting in front of a computer using Photoshop.

In one of our conversations with our other colleagues, Myles brought up and idea… this made me think: will we get the same respect like what we give to doctors, engineer and lawyers if designers here in the Philippines will have board exams to be considered “professional” as well? There could have been debate on this for sure.

For now, while there’s no board exams required and we are dwelling in the industry, good luck to all of us. May we have that extensive and unending patience, understanding and strength in facing “challenges” professionally 😉


Kudos to =xyphid. Thank you for coming up with this and good luck to you too ^_^

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Posted by on September 22, 2010 in Design, Rants, Realizations


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I accidentally saw this one and would like to share it. It’s short, simple and yet so true. A short film made by Anthony Burrill.

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Posted by on August 30, 2010 in Design, Simplified