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Starbucks Mints

After a movie date of watching Legends of the Guardians: The Owls of Ga’Hoole with my favorite kids, Milan and Audrey, (by the way, you got to watch it too. I might watch it again soon) we passed by Starbucks to get Milan her request of hot coco and also to buy a drink to her mommy. I usually check out those stuff at their counter. Saw the usuals: lollipops, waffles, some CDs, Starbucks keychains and mints. When I took a second look, I found a couple of tin cans that are quite new to me.

Starbucks Mints Packaging 2010 (Peppermint)

I bought it for Php120.00. I expected it to be priced more or less that way because of the “premium” packaging. And yes, I have to admit I bought for the packaging. Mints will be mints for me. But since I’m a sucker for packaging what more for a tin can container that I can use someday for a business card container (that was what I had in mind while I’m buying it, my “what to use this for after” thoughts) I paid for it.

They are still selling their old mints and gums in those tube tin cans with the flipping top cover. I also searched over the net to look for older mint tin cans of Starbucks that I remember. Found some photos too as references.

These are the gum tin cans

Starbucks mint tin can

And for a much older packaging I remember around early 2000…

Older Starbucks gum tin can

Older Starbucks tin can for mints (sorry couldn't find any clearer photos)

Notice that the design for the gums and mint are almost the same. Until now I’m still getting confused which is the gum and which is the mints. But that’s just me. The difference is only the structure of the tin can: rectangular-squarish for the mints and the tube-like shape for the gums. Perhaps that’s one reason why Starbucks redesigned their mint packaging.

Another thought that came to me also is my old blog entry about another brand of mint: ORAL FIXATION. (Click here for that entry) I remember buying a couple of those for one of our old project of mints before for a packaging and sample study. I kept one of it’s packaging for “future” use (ok fine. It could have been my [old] business card holder thought too). To compare:

(L-R) Starbucks Mint Packaging 2010 beside Oral Fixation Mint Packaging

Compared to Oral Fixation, in the Starbuck branch that I went to, they only have 2 cans left with just one kind of mint which is peppermint. Oral Fixation has a variety of flavors although lately I haven’t seen them in possible key stores like 7-11 or gas stations where mints are usually available. I’m not quite sure if they are still available somewhere out there. Because of their premium price, I guess they have to find a location to sell where people with money will go or like me, suckers for packaging :p

Oral Fixation Antioximints: Green Tea Mints

Above is Oral Fixation “Antioximints” (Green Tea Mints) has a wax or parchment paper placed inside the sliding tin can, on top of the mints. Printed on it is a old Chinese man (old = wise) with a description about tea.

Compared to Starbucks which the mint compartment slides open sideways to the right, Oral Fixation cans’ compartments slides open at the bottom. But it doesn’t lock. Wrong grip or pull from where you keep it, it might accidentally slip off and all mints will be all over the place :( I think Starbucks solved it with the side opening and the secure-locking trick whether opened or closed.

Too bad I wasn’t able to take a photo of how Starbucks mints are displayed. It’s this angled black wooden sort of pigeon hole thing. I hardly noticed the mints actually not until I made that second pass on that pigeon hole like box while waiting for my change. But if you’re frequent coffee drinker and visits Starbucks that often you know what I mean.

Oh! For the taste, it’s peppermint. Strong one. Guess a mint or two of it is enough for you to remove that coffee after-taste. It’s sugar-free and used sorbitol as sugar substitute. You can read the information of that sugar substitute here.

 
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Posted by on October 6, 2010 in Design, Realizations

 

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An Unexpected Encounter With A Premium Mint


After our lunch a few days back from our weekly client meeting, we went to Froyo for some yogurt fix. It’s not that far from our client’s office which is in front of Office Warehouse in Tomas Morato. So, as Aileen was ordering her yogurt ice cream, and I was still deciding if I’ll be getting one for myself, this was in front of me at the counter top area…

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Ooooohhhh…

What were eye-catching was not that huge “MINTS” word down below the countertop display but the mints brand name’s ORALFIXATION and its logo.

Honestly, something else came into my “green mind”… hehehe. I guess working on Erektus for some time and doing some Bliss’ Thai and Vietnamese materials have something to do with it. That was my “primary” thoughts. Alpha Mints came second. Well, using these premium mints that was in front of me for a peg, I mean.

So, why do we say this ORALFIXATION Mints are “premium”?

1) Its packaging: thin metal containers, shrinkwrapped

2) Marketing/Structural presentation: Countertop display is made of metal (in relation to its tin can feel) and is CLEANLY impressive

3) Price: It’s Php 160.00

So, bye-bye yogurt for me (I got more excited with the mints and forgot about the yogurt) and hello ORALFIXATION Ü Bought all 3 that were available there and here are the photos we are sharing…

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From L-R: ORALFIXATION “Classical Peppermint”, ORALFIXATION “Antioximints” (Green Tea Mints) and ORALFIXATION “Mojito Mint” (Lime Mint Cocktails)

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“Sugar Free” marking is printed on the shrinkwrap and not on the tin can

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ORALFIXATION “Classical Peppermint” has a wax or parchment paper placed inside the sliding tin can, on top of the mints. Prints are notes on a musical sheet (“classical” nga naman daw).

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Notice the markings on each sides of the mint? The word “FIX” and a G-clef icon on the other side

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Back label of the tin can (“Classical Peppermint”).

Check the top part: Compose Yourself

(Compose = Music = Classical)

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ORALFIXATION “Antioximints” (Green Tea Mints) has a wax or parchment paper placed inside the sliding tin can, on top of the mints. Printed on it is a old Chinese man (old = wise) with a description about tea.

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The markings on each sides of the mint: “FIX” and on the other side, a Chinese character same as one of those characters printed in front of the tin can. My guess is either it means “TEA” or perhaps “MINT”.

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Back label of the tin can (“Antioximints” Green Tea Mints).

Check the top part: Eat for Life

(Antioxidants or was it the green tea extracts that claims that it’s good for our health?)

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ORALFIXATION “Mojito Mint” (Lime Mint Cocktails) has a wax or parchment paper too that placed inside the sliding tin can, on top of the mints. Printed on it is an image of a bartender (pero he doesn’t look friendly) with seemed to be words of a person ordering a cocktail mix.

(Make me a stiff one = strong drink)

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The markings on each sides of the mint: “FIX” and on the other side, just a star… still wondering what the star means in connection to this mint variant.

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Back label of the tin can “Mojito Mint” (Lime Mint Cocktails). Check the top part: Join The Party

Taste: Well, they are mints. But somehow there are some distinction.

Classical may be plain mint but the strongest and the most distinct of the 3 mints tasted.

Green Tea quite thin and plain on the minty side, not as strong as classical and couldn’t tell the tea part taste of it

Mojito Mint – well, minty and little on the lime flavor, ummm… where’s the “stiff” drink part of it?

Checked out their website and found out that they have a lot of variants. Nice packaging design for distinction. I believe it’s for “collecting”. Personally, I’m willing to spend that much for such collection ;) Well, I’m not part of the ordinary consumer anymore but for curiosity on the flavor, uniqueness and packaging I’ll be biting this product and would probably recommend it ;)

Oh, and I’m keeping the tin cans after. even before buying it, I’m already thinking of what other ways I can reuse the container Ü I might refill it with other stuff, like cheaper mints or folded paper bills or anything else that can fit inside. Recycling to help Mother Earth ;)

That’s the tale of our unexpected encounter of a premium mint named ORALFIXATION ;)

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By the way, their countertop display is attractive too though the brand name is not properly placed. (Didn’t the designer compute?) Should be a bit higher to be visible and more readable ;)

 
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Posted by on May 30, 2009 in Design

 

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