Tag Archives: new packaging design

Look Who’s Had A Facelift?

A little late on my posting, but being an addict on instants last month I noticed that Lucky Me gave one of its product a new design aligning from their pansit canton series I posted almost this time last year here.

Lucky Me's new packaging for Mac n' Cheez

If only I had kept its old packaging I’d be posting a better photo of the old version. I got this photo in the net instead as reference of the old Mac n’ Cheez packaging:

The old packaging of Lucky Me's Mac n' Cheez

It’s a drastic change. I had a little bit of a hard time looking for Lucky Me’s Mac n’ Cheez in the supermarket last time because I still have in mind the color blue and that golden-yellow packaging. Still wondering why the company decided to have the packaging’s color “lighten” when they can still maintain a hint of that same blue so their consumers won’t be mislead or have a hard time looking for the product. Though I haven’t seen their other products having “facelift” but I do get the idea that they’re unifying the look of their instant noodles with the same layout: name on left and product shot on right.

I still find the white color weak for this packaging and will be drowning among all those instant noodles and competitors in the shelves. The blue color could have made the packaging “solid” or bolder and even helped the color yellow to make it look more enticing and “cheesier” since it’s a mac n’ cheese. Well, that’s just me 😉

Hmmm… let’s see who else will be having some changes in their brand and packaging design.

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Posted by on November 7, 2011 in Design, FYI (For Your Information)


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Lucky Me! Pancit Canton’s “NEW LOOK”

It’s Friday. Everyone’s out and about, having dinner, celebrating, meeting friends and/or getting drunk tonight, but not me. I decided to stay home (cue: capital L appearing on my forehead) and got too lazy to go down and grab a bite (to think my location has a whole stretch of cafés and restaurants to choose from). So I scavenged in my cupboard (and my neighbor’s fridge as well) for whatever I can “create” tonight.

And what’s in almost every grocery to-buy list, should be on stock and could be considered if not no. 2 or no. 3 in Filipinos staple food after rice: PANCIT CANTON.

There’s a bunch of brands out there but I’d say Lucky Me could have been the first and made the “instants” industry boom here. After more than a decade, starting from their original flavor (the yellow-colored package) they now have (counting fingers) 5 flavors. And just recently, I found out (and finally got time to take a photo of it, because I am to devour my last “copy” of it) that Lucky Me gave it’s pancit canton a “makeover”.

(Top) Sweet & Spicy flavor's old packaging design (Bottom) Lucky Me's NEW Look

When I was in the supermarket, I almost missed buying my stack of pancit canton. I guess being a designer and a consumer at the same time I always go for visual cues. I got used to Lucky Me’s color sign when piled up on shelves. I guess I was caught surprise with the change. Good thing I still have one left in my cupboard of their old packaging for comparison. And yes, it’s my cue to do my groceries once I ran out of “instants” supply.

I haven’t encountered any TV ads yet if they’ve announced they’re new look and I hope their sales wasn’t affect.  Because as a loyal consumer, I almost missed it and could probably bought some other brand for the meantime. I was in a sort of panic at that buying time. And yes (again), my grocery list comprise mostly of my “instants” supply. Mostly these variants of pancit canton. (I have lazy days moments in cooking, I live alone remember? Quick and single meal foods like these instants are my salvation!)

Basically everything is new except the logo: from the product shot, to the font used and the layout. They tried to maintain the flavors distinctive color. But for a food product, they’re brave enough to use black. Usually black is avoided as much as possible so colors and/or design won’t look dark, heavy and/or muddy. Though I missed buying the 2 other flavors (original which is yellow in the old packaging, and calamansi that would probably be brighter green), I’d see that there are recurring images in black in all of their packaging: black plate, black band as background of the flavor  and that black diagonal shading for those with chili flavors.

The new look for the 3 Lucky Me flavors. 2 other flavors not in picture: original flavor (perhaps that would be on the yellow side) and calamansi flavor (on a brighter green side)

So, what do you think of Lucky Me Pancit Canton’s new packaging?


Aside from their new look, their extra hot chili flavor has some extra kick now! It’s spicier that before. I got surprised (again) when I ate it awhile ago before I wrote this blog. Had to chug 2 full glasses of water after :p

Should I keep the old spicy & sweet flavor pancit canton or cook it later on? It could have been a month old already in my cupboard though… O_o


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